Business Development Workshops for Southern Highlands


  • Date
    30 May 2016
  • Category

Wednesday 8 June - Create Compelling Visual Merchandising 

Wednesday 22 June - Sales & Service Excellence 

Venue: BDCU Alliance Bank, 411 Bong Bong Street, Bowral
Time: 5.30 – 8.30pm (light supper provided)
To register email: 
For further information: Garry Lane 4822 6397 
Cost: Free, light supper provided


The key to a brilliantly merchandised store is making sure there is a plan to guide how it should look and the story that the space should tell. This workshop provides the foundations and steps to successfully design and merchandise a retail store to showcase the product and drive a strong commercial return. The practical step by step approach gives examples and simple tips to getting it right every time.

  • Great store design
  • Clear product and service message
  • Quality graphics and branding
  • Logical product combinations
  • Productive product placement
  • Quality ticketing and signage
  • Effective merchandising tools
  • Team presentation standards


The art of great sales and service ultimately delivers retailers the opportunity to be chosen by their customer and to build a loyal relationship. With so many ways to influence the experience it is important to think about all of the touch points that combine to create a great memory.
The workshop investigates in a practical and interactive way, the concept of service as a product, the art of being chosen and the six customer moments that connect a customer and a retailer. The aim of the workshop is to both provide strategy as well as inspiration in creating a great service culture.
  • Defining your service as a product
  • Understanding customer choice
  • Sales and service strategies
  • People strategies
  • Creating 6 critical customer moments.

Brian is an experienced retailer with a career expanding over 30 years in the industry. He covers all aspects of running a successful retail business from planning to implementation.


A number of FREE one-on-one visits by the presenter (at your premises will be available the following day (visit numbers may be limited depending on demand). These sessions will look at how to apply course content to your specific business.

Download flyer here

Contact us

Phone02 4822 6397


Shop 5, Central Arcade
158-162 Auburn Street
Goulburn NSW 2580

RDA Southern Inland
PO Box 775
Goulburn NSW 2580