Digital Business, Leveraging Technology
We missed the agricultural and industrial revolutions, but business owners need to embrace today’s digital revolution to remain competitive. Technology is impacting business on every level. Fleet of foot entrepreneurs can steal market share from plodding multinationals and a simple video shot on an i-Phone that goes viral on YouTube can out-perform a multi-million dollar advertising campaign.
Impressive Bang For Your Buck
Technology delivers a great return on investment. Hardware costs are falling and equipment can be leased and updated. For every expensive piece of software, there is a low-cost or free alternative. Microsoft Office for Business costs from $249, OpenOffice is a free alternative and the Google product range is breathtaking in its power and connectivity.
Using technology to automate routine business processes such as inventory management and marketing exponentially increases productivity and reduces expensive labour costs.
Moving your business online opens up new markets. A talented graphic designer in a regional town can compete with their city cousins for the same job, whilst enjoying significant cost advantages such as lower rental and staff costs. Retailers can sell to a global market.
Flexible Workplaces and Teams
Telecommuting allows knowledge workers to work remotely and collaborate online, increasing productivity and job satisfaction and lowering demand for expensive infrastructure. Website like O-Desk and 99Designs allow you to engage specialist contractors for specific projects, expanding your business capability and competitiveness.
Conduct a digital audit of your business. Explore how technology can generate savings, open up new markets, improve efficiency or expand your capability. Evaluate the impact of cancelling your Yellow Pages ad and taking your marketing online. Move your accounting to the cloud. Leave the car in the garage and work from home. Get out your phone and shoot the next viral YouTube video!