Following the success of the Visual Merchandising Retail Skills workshop held in Young in September 2017, Regional Development Australia Southern Inland are hosting another retail skills workshop. With support from Hilltops Council, the free workshop will be delivered on the 7th February 2018 from 5.30-8.30pm at the Young Hilltops Council Office. The topic for the workshop is Driving Loyalty and Digital Marketing and will again be delivered by the Australian Retailers Association (ARA).
Feedback from attendees of the first workshop last year indicated that digital marketing was a topic many businesses were eager to learn more about. This workshop will explore how to link traditional forms of marketing with today’s digital realities to engage customers from all touch points. The workshop will also focus on the role of technology in purchase and after-sales engagement, how to develop a digital marketing strategy and loyalty programs.
Businesses will be able to book a one-on-one consultation with the ARA presenter the following day. The presenter will visit the store and discuss any current marketing and customer loyalty strategies that the business has in place and offer some insight on any potential improvements.
Yvonne Chow from the ARA says, “These visits will help to tie in the knowledge from the workshop and help business owners looking to implement learnings into their own businesses.”
Over 20 people from the Hilltops and Yass Valley region participated in the workshop in 2017, with very positive feedback coming from each attendee. RDASI looks forward to seeing some familiar and new faces at the workshop in February.
If you are interested in attending the workshop, please book your place at www.rdasi.org.au/retail-skills-workshop or call 02 4822 6397.
For more information, please contact Camilla Staff at firstname.lastname@example.org